The Psychology Behind Loving (And Hating) Christmas Ads

<div><img src="https://img.huffingtonpost.com/asset/690a15e61800007ce3040568.jpeg?ops=scalefit_630_noupscale" alt="John Lewis Christmas ad, 2025" data-caption="John Lewis Christmas ad, 2025" data-credit-link-back="" data-credit="John Lewis" />John Lewis Christmas ad, 2025</div><div class="content-list-component text"><p>Big news for fellow Christmas lovers: today, <a href="https://www.huffingtonpost.co.uk/entry/john-lewis-christmas-advert-2025-emotional_uk_6909aa8ce4b0d65f7022ac0b">John Lewis launched its iconic (and much-anticipated) festive ad</a>.</p><p>This year’s tear-jerker features a dad and son who have grown apart, but are brought back together by the holidays (and a 10/10 gift). </p><p>Previously, mascots from the store like <a role="link" href="https://www.huffingtonpost.co.uk/entry/john-lewis-christmas-advert-2023-snapper-venus-flytrap_uk_654b9413e4b0069a0437c9a0" data-vars-item-name="Snapper the venus flytrap" data-vars-item-type="text" data-vars-unit-name="6909aa8ce4b0d65f7022ac0b" data-vars-unit-type="buzz_body" data-vars-target-content-id="654b9413e4b0069a0437c9a0" data-vars-target-content-type="buzz" data-vars-type="web_internal_link" data-vars-subunit-name="article_body" data-vars-subunit-type="component" data-vars-position-in-subunit="2">Snapper the venus flytrap</a>, <a role="link" href="https://www.huffingtonpost.co.uk/entry/john-lewis-christmas-advert-2019-excitable-edgar-dragon-watch-video-pictures_uk_5dcac6a4e4b00927b239f052" data-vars-item-name="Edgar the dragon" data-vars-item-type="text" data-vars-unit-name="6909aa8ce4b0d65f7022ac0b" data-vars-unit-type="buzz_body" data-vars-target-content-id="5dcac6a4e4b00927