Amazon drops gun-free James Bond poster artwork from Prime Video streaming site

<p>After a backlash from fans and media outlets branding Bond ‘woke’ the offending artwork has been removed from sites and replaced with stills – that are also ‘gunless’</p><p>Amazon has dropped a set of “gunless” James Bond posters from its Prime Video streaming platform after protests that it was sanitising the brand that its studio arm, Amazon MGM studios, bought <a href="https://www.theguardian.com/film/2025/feb/21/stars-shaken-stirred-amazon-deal-james-bond">for more than $1bn in February</a>.</p><p>The streaming platform had issued <a href="https://www.joblo.com/amazon-removes-all-guns-from-james-bond-digital-posters-on-prime/">a new set of digital poster artwork</a>, to coincide <a href="https://www.theguardian.com/film/2025/oct/03/how-do-you-celebrate-james-bond-day-when-you-dont-know-who-the-next-007-will-be">with James Bond day on Sunday</a>, intended for use as thumbnail imagery on its own and other platforms. However fans quickly noticed that even by the standards of bland streaming-platform imagery, the results were particularly startling.</p> <a href="https://www.theguardian.com/film/2025/oct/06/amazon-drops-gun-free-james-bond-poster-artwork-from-prime-video-streaming-site">Continue reading...</a>