John Lewis' New Christmas Ad Captures A Real 'Male Loneliness', Says Charity

<div><img src="https://img.huffingtonpost.com/asset/690a15e61800007ce3040568.jpeg?ops=scalefit_630_noupscale" alt="John Lewis Christmas ad, 2025" data-caption="John Lewis Christmas ad, 2025" data-credit-link-back="" data-credit="John Lewis" />John Lewis Christmas ad, 2025</div><div class="content-list-component text"><p>I’ll admit it: <a href="https://www.huffingtonpost.co.uk/entry/john-lewis-christmas-advert-2025-emotional_uk_6909aa8ce4b0d65f7022ac0b?d_id=10826598&amp;ncid_tag=tweetlnkukhpmg00000001&amp;utm_medium=Social&amp;utm_source=Twitter&amp;utm_campaign=uk_main">John Lewis’ 2025 Christmas ad </a>melted my cold, cynical heart (and even summoned a tear or two). </p><p>The touching clip focused on a teenage boy who had drifted apart from his father. But, after seeing his dad rock out to ’<a href="https://www.huffingtonpost.co.uk/entry/john-lewis-christmas-advert-song-2025_uk_6909b6b4e4b04ad08e184f84">90s house hit</a> Where Love Lies, the pair reconnect (aww). </p><p>When I first watched the video, the father’s flashback to holding his child as a baby broke my heart the most. I thought it was a great representation of how bittersweet watching your kid become independent can be. </p><p>But <a href="https://uk.movember.com/" target="_blank" rel="noopener noreferrer">men’s health charity Movemeber</a> says the advert could help to highlight a more specific issue, too. </p><p>“The new John Lewis Christmas advert has reignited important conversations about the emotional bonds between fathers and sons,” the charity said.</p><p>“The love is there, but many men simply do not have the language, confidence or role models to express it... But boys should not have to guess how their dads feel. The advert stops just before the