Equity threatens mass direct action over use of actors’ images in AI content

<p>Union says growing numbers of its members have made complaints about infringements of copyright in AI material</p><p>The performing arts union Equity has threatened mass direct action over tech and entertainment companies’ use of its members’ likenesses, images and voices in AI content without permission.</p><p>The warning came as the union said growing numbers of its members had made complaints about infringements of their copyright and misuse of their personal data in AI material.</p> <a href="https://www.theguardian.com/technology/2025/oct/13/equity-threatens-mass-direct-action-over-use-of-actors-images-in-ai-content">Continue reading...</a>