'Let Kids Be Kids': Shay Mitchell Under Fire After Launching Skincare For Kids

<div><img src="https://img.huffingtonpost.com/asset/6911c088150000663f9c2b8c.jpeg?ops=scalefit_630_noupscale" alt="Shay Mitchell (Photo by Jordan Strauss/Invision/AP)" data-caption="Shay Mitchell (Photo by Jordan Strauss/Invision/AP)" data-credit-link-back="" data-credit="via Associated Press" />Shay Mitchell (Photo by Jordan Strauss/Invision/AP)</div><div class="content-list-component text"><p>You star Shay Mitchell has come under fire after launching a skincare line aimed at young children aged three and up. </p><p>The brand, called Rini, has a child-friendly skincare and makeup offering, which launched last week touting an array of animal-inspired facial sheet masks – think masks with pandas and puppies on. </p><p>But it’s been met with criticism from parents and experts, who have likened the launch to a “Black Mirror episode” and warned it’s “normalising beauty consumerism before kids even start school”.</p></div><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/DQsDKBxklvU/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"><a href="https://www.instagram.com/p/DQsDKBxklvU/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"><div style=" display: flex; flex-direction: row; align-items: center;"><div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; hei