No 10 turns to influencers to reach audiences beyond mainstream media

<p>Critics view increasing use of digital content creators to push policy as way to avoid serious scrutiny of decisions</p><p>Next time you’re scrolling on TikTok or Instagram and that fitness guru or “mumfluencer” you follow pops up, they might be joined by an unexpected guest.</p><p>As part of a UK government strategy to reach voters on social media – where more than half of people now get their news – ministers including Keir Starmer are making appearances on some of the most popular channels.</p> <a href="https://www.theguardian.com/politics/2025/nov/16/no-10-turns-to-influencers-to-reach-audiences-beyond-mainstream-media">Continue reading...</a>