Wake-up call: how Telstra’s ‘unreasonable’ price rises may cause customers to hang up

<p>The telco’s sweeping price changes and the closure of its cheaper ‘starter’ plan risk putting off many of its loyal customers</p><p>Telstra has long traded on its claim to have better – and far more expansive – mobile coverage than its rivals to justify a steep pricing premium that has accelerated in recent years.</p><p>But the telco’s latest changes, which include steep price hikes and the closure of its cheaper “starter” plan to new users, combined with a dramatic rejection of its coverage claims by the industry regulator, risk putting off many of its traditional customers, according to consumer advocates.</p> <a href="https://www.theguardian.com/business/2026/apr/04/telstra-price-rises-changes-starter-plan">Continue reading...</a>