Victorian business fined for telling influencers to lie about paid Instagram post in first of its kind penalty

<p>Watchdog also fines PhotobookShop for editing a paid review from an influencer who had described process as ‘fiddly’</p><ul><li><p><a href="https://www.theguardian.com/australia-news/live/2026/mar/24/australia-politics-live-fuel-crisis-cost-of-living-petrol-diesel-rationing-question-time-anthony-albanese-angus-taylor-pauline-hanson-one-nation-ntwnfb">Follow our Australia news live blog for latest updates</a></p></li><li><p>Get our <a href="https://www.theguardian.com/email-newsletters?CMP=cvau_sfl">breaking news email</a>, <a href="https://app.adjust.com/w4u7jx3">free app</a> or <a href="https://www.theguardian.com/australia-news/series/full-story?CMP=cvau_sfl">daily news podcast</a></p></li></ul><p>An online photo book retailer has been fined nearly $40,000 for asking social media influencers to not disclose they had been paid to post a review on Instagram.</p><p>It marks the first time a penalty has been handed down to an Australian business for an influencer not disclosing paid content.</p> <a href="https://www.theguardian.com/australia-news/2026/mar/24/victorian-business-fined-influencers-not-disclosing-paid-posts">Continue reading...</a>