Louis Vuitton brings the beach to Paris in near 40C heat

<p>Pharrell Williams’s menswear collection had a surf theme, while Saint Laurent models wore skinny suits</p><p>In temperatures close to 40C, most of Paris would have loved to go to the beach this week. Guests at the Louis Vuitton show got the look at least – the ground was covered with sand and there was a huge artificial wave as a backdrop.</p><p>The menswear collection, designed by Pharrell Williams, had a surf theme. There were branded wetsuits, Ugg-style boots and the chunky knits surfers wear at the end of a day. There were some jumpers and slouchy suiting, but the active lifestyle idea took centre stage with board shorts, caps, skate-style sneakers and a gilet. Some models carried surfboards branded with the Louis Vuitton logo and the final look was a model in a monogram wetsuit carrying a bike on his shoulder.</p> <a href="https://www.theguardian.com/fashion/2026/jun/24/louis-vuitton-beach-paris-40c-heat">Continue reading...</a>