Palestinian food brand says UK sales up 50% as shoppers show solidarity

<p>Zaytoun’s olive oil and dates provide a tangible way to help Palestinians, says the business’s managing director</p><p>A Palestinian food brand says its UK sales increased by 50% to £3.2m in 2024 as shoppers seek out its olive oil in solidarity with Palestinians in Gaza and the West Bank.</p><p>Zaytoun, the Arabic word for olive or olive tree, is a social enterprise set up to support the resilience of Palestinian communities through fair trade.</p> <a href="https://www.theguardian.com/world/2025/oct/02/palestinian-food-brand-uk-sales-up-shoppers-solidarity-zaytoun">Continue reading...</a>