Government lacks emotional link with voters, cabinet ministers warned

<p>Exclusive: Morgan McSweeney says Labour needs emotion, empathy and evidence, sources say</p><p><a href="https://www.theguardian.com/politics/live/2026/jan/06/badenoch-trump-venezuela-maduro-starmer-streeting-uk-politics-latest-news-updates">UK politics live – latest updates</a></p><p>The government must find ways to reconnect emotionally with voters, Keir Starmer’s chief of staff, Morgan McSweeney, is said to have warned cabinet ministers, in a meeting where the prime minister said they were in “the fight of our lives”.</p><p>The prime minister sought to rally his cabinet on Tuesday, telling them to ignore the polls and to prepare to take on Nigel Farage’s Reform UK.</p> <a href="https://www.theguardian.com/politics/2026/jan/06/labour-government-emotion-link-starmer-mcsweeney">Continue reading...</a>