Merch sellers cash in on Kirk’s killing with flood of social media ads

<p>Foreign brands not linked to Kirk’s Turning Point USA sell patriotic gear with unclear promises to donate profits</p><p>Just hours after <a href="https://www.theguardian.com/us-news/charlie-kirk-shooting">Charlie Kirk’s death</a> was confirmed, hundreds of advertisements for memorial merchandise appeared on <a href="https://www.theguardian.com/technology/facebook">Facebook</a> and <a href="https://www.theguardian.com/technology/instagram">Instagram</a>.</p><p>In a viral <a href="https://archive.ph/qTLyn">post</a> with more than 8,000 shares and hundreds of thousands of likes, the brand See Jesus In You promoted an “Echo of Freedom” shirt with an American flag and Kirk’s signature, calling him a symbol of “faith, liberty, and America”. The simple shirt, which Kirk was wearing when he was assassinated, has become a hot <a href="https://www.nytimes.com/2025/09/14/style/freedom-shirt-for-sale.html">commodity</a> among his conservative supporters. Another clothing brand, Liberty Faith Gear, struck a much more combative tone in marketing its version of the freedom tee, as it urged “patriots [to] rise when freedom is attacked. We do not hide. We do not bow.”</p> <a href="https://www.theguardian.com/technology/2025/sep/25/charlie-kirk-merch-social-media-ads">Continue reading...</a>