Inside the fall of the Hundred: Attendances down, prices up and locals snubbed as counties fear massive divide once IPL windfall wears off. 'We've seen this all before - it was called LIV Golf. Is the Hundred even going to be here in three years
One county executive told us: 'The rebranding is utterly ridiculous. They've alienated the local people, and now they've whacked the prices up that nobody can afford it. And the sales are through the floor.'
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Daily Mail
