John Lewis' New Christmas Advert For 2025 Is Here – And It's Another Emotional Tear-Jerker

<div><img src="https://img.huffingtonpost.com/asset/6909aaeb180000eac70404f6.jpeg?ops=scalefit_630_noupscale" alt="It's that time of year again – John Lewis' new Christmas advert is here" data-caption="It's that time of year again – John Lewis' new Christmas advert is here" data-credit-link-back="" data-credit="John Lewis" />It's that time of year again – John Lewis' new Christmas advert is here</div><div class="content-list-component text"><p><a href="https://www.huffingtonpost.co.uk/news/john-lewis/"><span style="font-weight:400">John Lewis</span></a><span style="font-weight:400"> has unveiled its annual </span><a href="https://www.huffingtonpost.co.uk/news/christmas/"><span style="font-weight:400">Christmas</span></a><span style="font-weight:400"> advert and it’s safe to say it’s another real tear-jerker.</span></p><p><span style="font-weight:400">While in recent history, the retailer’s festive campaigns have featured cute (and, indeed, very marketable) mascots like </span><a href="https://www.huffingtonpost.co.uk/entry/john-lewis-christmas-advert-2023-snapper-venus-flytrap_uk_654b9413e4b0069a0437c9a0"><span style="font-weight:400">Snapper the venus flytrap</span></a><span style="font-weight:400">, </span><a href="https://www.huffingtonpost.co.uk/entry/john-lewis-christmas-advert-2019-excitable-edgar-dragon-watch-video-pictures_uk_5dcac6a4e4b00927b239f052"><span style="font-weight:400">Edgar the dragon</span></a><span style="font-weight:400"> and </span><a href="https://www.huffingtonpost.co.uk/entry/john-lewis-christas-advert-2017-song-plot-cha