‘Have I been influenced, or is this actually me?’ How personal taste fell out of fashion

The Guardian 1 min read 8 hours ago

<p>Our favourite music, clothes and books used to be markers of individuality – but the algorithm has made us all sheep. Meet the style rebels fighting back</p><p>What are you into? What floats your boat? What music, films, clothes, art, books – anything, really – do you actually like? Do you find these&nbsp;questions more difficult to answer than you would have done 10 years ago? How about 20? You do? You’re not alone.</p><p>It has become impossible to ignore: personal taste has been seriously debased – if not completely destroyed – by technological advancement. We know the internet has radically altered the way we form our opinions and beliefs. Now we’re waking up to&nbsp;another sobering truth: it has wrecked our capacity to form our own preferences.</p> <a href="https://www.theguardian.com/media/2026/jun/14/have-i-been-influenced-personal-taste-out-of-fashion-algorithm">Continue reading...</a>
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